When we built the first OnTheStacks studio, it wasn’t about aesthetics. It was about impact.

We wanted a space that didn’t just look good on camera, but could serve multiple purposes, run efficiently, and generate revenue—and we built two that do exactly that.

Here’s how we did it without debt, and how you can too.

Before buying lights or renting space, map your use cases. Are you recording solo content? Hosting guests? Creating reels? Running livestreams? Shooting client work?

Let your goals guide your layout.

No need to blow six figures. But don’t go cheap either. Prioritize:

Think modular: gear and furniture that can adapt over time.

The “OnTheStacks” look is more than neon signs. It’s lighting choices, wall textures, background symmetry, and scene depth. We engineered the visual vibe to match the energy of our brand—modern, bold, and professional.

The best part? It’s scalable. Guests feel like they’re on set. Clients want to rent it. And the visuals carry authority on every platform.

Our studio isn’t just for us. It hosts client shoots, community events, B2B content, and collaborations. By diversifying the ways we use it, we paid off both studios in under three years.

And we didn’t take on a single dollar of debt.

Your studio isn’t just a place to record. It’s a business asset. Design it that way, and it will grow with you.

Let’s be honest: audio-only podcasts are becoming the AM radio of content.

Sure, they have value. But if you’re serious about visibility, trust, and conversions, you need to hit “record” on your camera, not just your mic.

We’re wired to connect with faces. A video podcast lets your audience see your reactions, your mannerisms, your environment. It humanizes you.

In a world drowning in content, trust is currency. And video builds trust faster.

Try growing a pure audio show on TikTok or Instagram. You won’t. These platforms thrive on video-first storytelling. If you’re not repurposing your show into 15- to 60-second clips, you’re invisible.

A single compelling reel from your podcast could reach 10x the audience of your full audio episode. Video gives you leverage.

A video podcast gives you:

It’s not just about episodes. It’s about content flywheels.

Most podcasts fail. Not because the hosts lack passion, but because they lack purpose. If you want your show to drive business, you need more than a microphone and good conversation—you need a strategy, a system, and a strong point of view.

Before you hit record, ask yourself: Why are we doing this? A podcast without a clear business goal is just noise. Are you trying to generate leads, position your brand as a thought leader, nurture existing clients, or even recruit talent? Nail down your core objective.

Once your purpose is clear, the format becomes obvious. Interviewing potential clients? Sharing case studies? Educating your niche audience? The content should mirror the end result you want to drive.

The most successful podcasts are not just informative—they’re intentionally designed. Craft a consistent format: intro, core conversation, value-packed takeaways, and a strong call to action. Every episode should feel like it belongs to the same universe.

Highlight transformational stories, client wins, lessons learned, and frameworks your audience can apply. Make your expertise tangible and actionable.

From your intro music to your episode titles to how you show up on camera—every element should scream “this is who we are.”

Visual identity, tone, and message consistency across all podcast assets helps you stand out. Think of your podcast as a branded content channel, not a hobby project.

Don’t just post and pray. Break down full episodes into micro-content: video clips, audiograms, quote cards, reels. Push them on LinkedIn, Instagram, YouTube Shorts, your newsletter, and inside your sales funnels.

Use your podcast as content fuel, not just a one-and-done.