On Saturday, September 12, I’ll be joining the Electric City Music Conference at the Ritz Theater in Scranton, Pennsylvania, for a live conversation about AI and human creativity.

The discussion is called “Let AI Do the Boring Stuff,” and I think the title captures the opportunity pretty well.

AI can make a lot of things easier.

It can improve workflows, increase efficiency, organize information, help develop ideas, speed up research, and make it easier to scale.

And when we use it well, that creates more room for people to focus on the things humans are uniquely good at.

Creating. Thinking. Making decisions. Developing ideas. Applying taste and judgment.

That’s the part of AI I’m most interested in.

Bill Corcoran Jr. joins the 2026 Electric City Music Conference for “Let AI Do the Boring Stuff,” a discussion about using AI to support creativity, save time, and simplify non-creative work.

My philosophy on AI is simple:

AI should support the content, not become the content.

I talked about this recently on the bcjr Podcast during an episode about the biggest content marketing mistakes I see businesses making.

One of the ideas I discussed was the difference between using AI to support your own thinking and using it as a substitute for your voice and ideas.

I use AI every day.

For me, its value comes from what it allows people to do better, faster, and with greater leverage.

It can improve workflows, increase efficiency, and make it easier to scale.

But the creativity, judgment, and original thinking still come from the person.

That’s what makes the work valuable in the first place.

This is where I think AI for creatives becomes especially interesting.

For a musician, AI could help with scheduling, research, planning, emails, organizing information, marketing ideas, administrative work, or any number of things happening behind the scenes.

Those things matter, but they aren’t necessarily why someone became a musician.

If technology can make some of that work easier, the result is more time and energy available for the music itself.

That same idea applies to artists, filmmakers, designers, entrepreneurs, marketers, and just about anyone doing creative or knowledge-based work.

The best use of AI isn’t necessarily doing the creative work for us.

It’s giving us more capacity to create.

That philosophy also plays a major role in what I’m building at OnTheStacks.

Through our proprietary Podcast-Powered AI Visibility™ system, we work with business owners and marketing teams to improve how their business is discovered, understood, and recommended across AI platforms.

And the foundation of that system is still human expertise.

A recurring video podcast gives someone the opportunity to explain what they know, answer real questions, share experiences, develop ideas, and communicate in their own voice.

That original expertise can then become structured, searchable content that helps AI platforms better understand who that person or business is, what they know, and where their expertise may be relevant.

AI and technology help extend the value of the original thinking.

They don’t have to replace it.

That’s ultimately why I’m excited about AI.

I don’t look at it as a choice between technology and people. I look at it as an opportunity to give people more leverage.

Better tools can help someone organize their ideas more effectively. They can make repetitive work faster, help teams operate more efficiently, and give creators and business owners more time to focus on doing what they do best.

AI is a tool. It can make expertise easier to share, distribute, and build upon.

The technology becomes most valuable when there’s still a strong human being behind it. That’s the version of AI I’m interested in building around.

I’ll be joining Electric City Music Conference founder Joe Caviston for an informal discussion followed by audience Q&A.

Let AI Do the Boring Stuff
Saturday, September 12, 2026
1:00–2:00 PM
The Ritz Theater
Scranton, Pennsylvania
Free and open to the public

I’m looking forward to talking with a room full of musicians and creatives about where AI can make their lives easier, help them work smarter, and ultimately create more time for the work they care about most.

Because for me, it always comes back to the same idea:

AI should support the content, not become the content.

If you want to explore these ideas further, I’ve covered several related topics on the bcjr Podcast that connect AI, original content, human expertise, and online discoverability.

Creating more content does not automatically make a business easier to find. The way that content is structured, positioned, distributed, and supported by original expertise matters just as much as the volume being published.

In this episode, I break down five common content marketing mistakes that can limit online discoverability, including using AI to replace your voice and original thinking instead of using it to support the ideas, experience, and expertise behind the content. It also connects directly to the philosophy behind this article: AI should support the content, not become the content.

Read next: Top 5 Content Marketing Mistakes Keeping Your Business From Getting Found Online

AI visibility starts with giving AI platforms enough useful, original, and structured information to understand who you are, what you know, and the topics your business has genuine expertise around.

In this episode, I explain how Podcast-Powered AI Visibility uses a recurring video podcast as the source for a much larger content engine. Original human expertise is captured through the podcast, then developed into structured, searchable content that can help strengthen how a business is understood, surfaced, and recommended across AI platforms.

The goal is not to replace the expert with AI. It is to use technology to extend the reach and value of the expertise that already exists.

Read next: What Is Podcast-Powered AI Visibility?

The bcjr Podcast is currently ranked #1 in the Indie Content Marketing category for independently owned shows and #1 overall across the entire Content Marketing category on Goodpods.

The ranking reflects what the show is built around: practical content marketing strategies that help businesses get discovered online.

Every episode is designed for business owners, executives, and marketing teams that want to turn their expertise into useful content that makes their businesses easier to find and trust online.

Not content created just to fill a social media calendar.

Content that helps a business:

• Get found online
• Build authority
• Gain trust
• Attract the right clients
• Drive real business growth

The bcjr Podcast focuses on how content marketing, video podcasts, personal branding, and content repurposing can make a business easier to find across Google, YouTube, AI search, social platforms, and podcast apps.

Goodpods currently ranks the bcjr Podcast #1 in the Indie Content Marketing category for independently owned shows and #1 overall across the entire Content Marketing category.

The show is also currently ranked #11 in Indie Marketing, #27 in Indie Business, and #38 in Marketing on Goodpods’ Top 100 monthly charts.

The ranking adds to the growing reach of a show focused on helping businesses use content marketing, video podcasts, and personal branding to improve online discoverability.

The bcjr Podcast is ranked #1 in both the Indie Content Marketing and overall Content Marketing categories on Goodpods.

View the Content Marketing Podcast rankings on Goodpods

Content marketing is no longer limited to blogs and social media posts.

People search for businesses, services, products, and answers across more platforms than ever before.

That includes:

• Google
• YouTube
• AI search tools such as ChatGPT
• LinkedIn
• Reddit
• Instagram
• All podcast platforms

A strong content marketing strategy gives your business more opportunities to appear during that research process.

The goal is not simply to publish more content.

The goal is to create content that answers real questions, demonstrates your expertise, and helps potential clients understand why they should trust your business.

That is the focus of the bcjr Podcast.

The bcjr Podcast shares content marketing strategies for business owners, executives, entrepreneurs, and marketing teams.

Topics include:

• Beyond SEO: How content is the new visibility engine
• Business discoverability
• Video podcasting for businesses
• Content repurposing
• Personal branding
• Google search visibility
• YouTube search
• AI search visibility
• Social search
• Content distribution
• Building trust through content

The show is not about becoming a full-time content creator. In fact, it’s the exact opposite.

The bcjr Podcast is about using content to support your business. Your experience, knowledge, and perspective should exist online before a potential client ever speaks with you.

Here are several recent bcjr Podcast episodes that break down how businesses can improve their content marketing and online discoverability.

A lot of businesses are creating content but still struggling to get discovered.

In this episode, I break down five common content marketing mistakes:

• Ignoring search intent
• Not repurposing content across various online platforms
• Publishing content without promoting it
• Prioritizing content monetization over content optimization
• Using AI to replace your content, instead of support it

These mistakes make it harder for your content to reach the people actively searching for the information, services, or solutions your business provides.

Read, watch, or listen to the full episode →

One recent episode of the bcjr Podcast ranked #1 organically on Google and was cited by an AI search in less than 24 hours of being published.

That result was not based on luck.

The episode was built around a specific topic, structured around search intent, and supported by written content on my website.

In this specific episode, I explain how searchable podcast content can help businesses appear across Google, AI search, YouTube, and other discovery platforms.

See how this podcast episode ranked on Google and was cited by AI.

Read, watch, or listen to the full episode →

A video podcast should produce much more than just one long-form episode.

Many people mistake content repurposing for just clipping short videos for social media, but if you strategically plan your content before you record, your podcast can become the core of a powerful content marketing system for your business.

One well-planned podcast episode can be repurposed into:

• Short-form videos for social media
• YouTube shorts
• Blog posts
• Social media posts
• Email newsletter content
• Quote graphics
• LinkedIn carousels
• Website content
• Searchable transcripts

This episode explains how businesses can build a complete content marketing system around one strong video podcast.

Read, watch, or listen to the full episode →

SEO still matters.

Google still Matters.

But optimizing your website alone is no longer enough.

Potential clients are also using YouTube, social media, podcasts, Reddit, and AI tools to research businesses and find answers.

Your content gives your business the opportunity to appear across all of those platforms.

This episode breaks down why content is becoming one of the most important drivers of business discoverability and how search behavior is changing beyond traditional SEO and Google searches.

It also covers what business owners need to understand about adapting their content marketing strategy as customers search across Google, AI, social platforms, video, podcasts, and online communities.

Read, watch, or listen to the full episode →

Personal injury law is one of the most competitive industries online.

Law firms are competing for attention across Google, YouTube, social media, and AI search.

In this episode, I explain how personal injury attorneys can use educational content to:

• Rank for relevant questions
• Get cited by AI platforms
• Demonstrate legal expertise
• Build trust before the first call
• Stand out from competing law firms

The same strategy can also work for other professional and service-based businesses.

Read, watch, or listen to the full episode →

A video podcast gives business owners and executives a consistent way to capture their expertise.

Instead of constantly starting from scratch, one episode can become the foundation for weeks of content.

A business video podcast can help you:

• Answer questions potential clients are searching for
• Explain complex topics clearly
• Demonstrate your experience
• Build a recognizable personal brand
• Create content for multiple platforms
• Develop a searchable library of expertise

The podcast is the content engine.

The episode becomes the source material for videos, articles, social posts, emails, clips, quotes, and other content that can be distributed across the internet.

Views, comments, followers, and downloads can be useful metrics.

But they are not the primary goal.

The real goal is to create content that helps your business become easier to find, understand, and trust.

That means creating content around the questions your potential clients are already asking.

It means distributing that content across the places they are already searching.

It also means building a library of useful information that continues working long after the original post or episode is published.

That is the strategy behind the bcjr Podcast.

Content is not the goal.

Discoverability is the goal.

The bcjr Podcast is ranked the #1 Content Marketing Podcast on Goodpods and continues to help business owners, executives, and marketing teams use content to improve online discoverability.

Each episode focuses on practical strategies for content marketing, video podcasting, personal branding, content repurposing, Google search, AI search, and social search.

The goal is simple: create useful content that helps your business get found online, build authority, gain trust, and attract the right clients.

Explore all bcjr Podcast episodes about content marketing and business discoverability.

When I started my first podcast in 2020, OnTheStacks with Bill Corcoran Jr., there was no real strategy, business plan, or long-term vision. I had no idea that show would eventually evolve into the Bill Corcoran Jr podcast. Honestly, I just wanted to create something fun.

I’m Bill Corcoran Jr, and what began as a creative experiment slowly turned into something much bigger. I started the podcast because I was curious. I wanted to talk to real people doing real things, the kind of conversations that weren’t happening anywhere else.

That curiosity eventually changed the trajectory of my entire life and career. What started as a small, local podcast became the foundation for two distinct brands:

• OnTheStacks, which became a full-scale video podcast agency for entrepreneurs and businesses, and

• The bcjr Podcast, which now represents me — my personal brand, my mindset, and my mission.

Here’s how it all evolved.

When I launched the very first episode of OnTheStacks with Bill Corcoran Jr., I had no idea what I was doing. There were no sponsors, no marketing plan, and definitely no roadmap.

It wasn’t a calculated business move. It was pure curiosity and passion. I wanted to tell real stories. The kind that show what people actually go through to create, grow, or build something meaningful.

I recorded in a small space with basic gear and learned everything on the fly. For the first 2 years, the podcast was audio only! The show wasn’t perfect, but that’s what made it authentic.

People could tell it was real. They could feel it. And that authenticity built trust long before I ever thought about monetization or business growth.

If you’re wondering how to build authority through podcasting, here’s the truth: it’s not about going viral. It’s about showing up.

I produced and released new episodes every single week, even when nobody was watching, even when editing took hours, even when I was exhausted. That commitment turned into momentum.

Each episode improved the craft. Each conversation strengthened my reputation. Over time, people started to associate my name with consistency and quality.

That’s when things started to shift. I wasn’t just another local creator anymore. I was someone people trusted — and that’s where real authority begins.

Every stage of my journey happened in plain sight.

People watched as I went from recording in a tiny spare room located inside my family business, to buying a commercial building in 2022, with office space and multiple podcast studios.

They saw me reinvest every dollar — no shortcuts.

That transparency mattered. People didn’t just see the final product; they saw the process. The mistakes, the long nights, the persistence, all of it. When you let people see how you’re building, not just what you’ve built, they believe in you. They trust your story. And that trust is what authority is made of.

Eventually, the podcast became something more than a show. It became proof of concept.

As my production skills improved, business owners started reaching out. They wanted the same level of quality, storytelling, and structure they saw in my show. That’s when I realized what I had built: a repeatable system and a video podcast strategy for entrepreneurs who wanted to build authority through content.

That system became the foundation for what would come next for the OnTheStacks brand. It became a full-scale video podcast agency helping businesses use podcasts to grow their brand and authority.

I didn’t chase clients. The content brought them in.

After 5+ years and over 250 episodes, I made one of the biggest moves of my career: I rebranded.

By that point, OnTheStacks had evolved into a thriving B2B video podcast agency with its own clients and team. But I wanted my personal brand to have its own identity too, something that represented my story, my mindset, and my philosophy.

That’s when I launched the bcjr Podcast and my personal brand website, BillCorcoranJr.com.

The rebrand allowed me to separate my personal platform from my business. The Bill Corcoran Jr Podcast became a place where I could share lessons about content, creativity, and mindset, while OnTheStacks focused on helping other entrepreneurs produce their own authority-building podcasts.

The two brands now complement each other perfectly: one builds brands, and the other builds belief.

After years of producing multiple other podcasts besides my own, I’ve learned this: authority lasts longer than attention ever will.

You don’t need millions of followers or viral moments to make an impact. You just need trust. Authority comes from showing up consistently, delivering value, and staying true to what you stand for.

The bcjr Podcast gives me a platform to do exactly that: to share perspective, experience, and lessons that come from actually building something over time.

Attention eventually fades. Authority continually compounds.

Looking back, I never expected any of this to happen. I didn’t plan to build a video podcast agency. I didn’t plan to rebrand to the Bill Corcoran Jr Podcast either. But I followed what felt meaningful and I kept showing up.

If you’re thinking about starting a podcast, do it because you believe in your message. Do it because you want to build something real, something that lasts.

Because sometimes the project you start for fun ends up becoming the foundation for everything that follows.

That’s what happened to me.

The OnTheStacks Podcast is officially changing its name to the bcjr Podcast. This a new era that reflects my personal brand, Bill Corcoran Jr., and the mission of helping entrepreneurs and leaders use content, personal branding, and podcasting to drive business growth.

For over five years, OnTheStacks has been a platform where I’ve shared conversations, ideas, and lessons from entrepreneurs, leaders, and creators.

But it became more than just a podcast—it turned into a movement that reached listeners in 50+ countries and ranked as a Top 20 Business Podcast.

This transition is about more than a new name. It’s about focus.

Over the last several years, my work has evolved into helping entrepreneurs and business leaders use content creation, video podcasts, and personal branding as tools to build authority, attract the right clients, and drive business growth.

The bcjr Podcast reflects that shift.

By putting my name directly on the show, it ties the podcast into the larger personal brand I’ve been building—and makes the mission crystal clear.

With this new chapter comes a complete rebrand. The bcjr Podcast features:

• A bold new logo
• Clean, modern cover art
• A visual identity built around the black-and-white aesthetic that defines my brand

These updates aren’t just cosmetic—they represent a sharpened direction and the next phase of growth.

OnTheStacks continues as a B2B video-podcast agency—working with entrepreneurs, business owners, and corporate leaders to launch, manage, and grow authority-building video podcasts that drive real business outcomes.

The podcast rebrand is about clarity, making sure the show itself sits under my personal name, Bill Corcoran Jr., while the OnTheStacks agency continues to serve clients one-on-one with a results-driven, video-first podcast approach.

Think of this change not as an ending, but as an expansion. The values, community, and mission that started with OnTheStacks remain—just sharpened, re-focused, and carried forward under the bcjr Podcast.

Think of this change not as an ending, but as an evolution.

The values, community, and mission that started with OnTheStacks remain—just sharpened, re-focused, and carried forward under the bcjr Podcast.

So if you’ve been here since day one, thank you! And if you’re just finding me now, welcome.

The bcjr Podcast is built for entrepreneurs and leaders who want to use content and podcasting to fuel real business growth.