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Guest Podcast vs. Solo Podcast: Which Format Is Better?

Are you looking to start a podcast? Before you do, you need to know this: the format you choose will either build your authority or bury your momentum.

Most people jump straight into a guest-based podcast because it looks and feels impressive. But if you’re trying to build industry authority and use your podcast to grow your business, a guest-based podcast often ends up working against you.

In this episode, I break down the truth behind guest podcasts vs. solo podcasts, and how switching to a solo format after 5+ years of running a guest show completely changed the game for my business.

Episode Takeaways

  • Why 99% of podcasts fail and what they all have in common

  • The biggest mistake people make when choosing a podcast format

  • My experience running a guest-based podcast vs. a solo-hosted podcast

  • How to use a solo-hosted podcast to grow your business

  • The mindset shift that separates hobbyists from industry leaders

Listen and Connect

Want to learn more about building your brand with a video podcast?

Connect with me on Instagram or explore more at billcorcoranjr.com.

Watch the bcjr Podcast with Bill Corcoran Jr. on YouTube, or listen wherever you get your favorite podcasts.

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