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Top 5 Podcasting Truths No One Tells You

Most podcasts fail — not because the host is bad, but because nobody told them the truth about podcasting.

They chase downloads, sponsors, and gear instead of focusing on what actually makes a podcast work.

Podcasting isn’t a get-rich-quick move. It’s a long-term brand play. And here’s the truth: podcasting isn’t what most people think it is.

Over the last 5.5 years, I built my podcast from the ground up with a zero dollar budget and learned the podcast industry from the inside out. I’ve produced thousands of episodes, and helped business owners turn their podcasts into legit business growth engines.

In this episode, I break down 5 hard truths that nobody’s talking about. The kind of truths that will save you months of wasted effort and completely shift how you approach podcasting—if you’re serious about using it as a real business tool.

Episode Takeaways

  • The mindset that kills more podcasts than anything else

  • Why the tools you rely on aren’t the problem

  • How to turn one episode into weeks of content

  • Why chasing numbers is a race to zero

  • The shift that turns a podcast from hobby to business asset

Listen and Connect

Want to learn more about building your brand with a video podcast?

Connect with me on Instagram or explore more at billcorcoranjr.com.

Watch the bcjr Podcast with Bill Corcoran Jr. on YouTube, or listen wherever you get your favorite podcasts.

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