When I started my first podcast in 2020, OnTheStacks with Bill Corcoran Jr., there was no real strategy, business plan, or long-term vision. I had no idea that show would eventually evolve into the Bill Corcoran Jr podcast. Honestly, I just wanted to create something fun.

I’m Bill Corcoran Jr, and what began as a creative experiment slowly turned into something much bigger. I started the podcast because I was curious. I wanted to talk to real people doing real things, the kind of conversations that weren’t happening anywhere else.

That curiosity eventually changed the trajectory of my entire life and career. What started as a small, local podcast became the foundation for two distinct brands:

• OnTheStacks, which became a full-scale video podcast agency for entrepreneurs and businesses, and

• The bcjr Podcast, which now represents me — my personal brand, my mindset, and my mission.

Here’s how it all evolved.

When I launched the very first episode of OnTheStacks with Bill Corcoran Jr., I had no idea what I was doing. There were no sponsors, no marketing plan, and definitely no roadmap.

It wasn’t a calculated business move. It was pure curiosity and passion. I wanted to tell real stories. The kind that show what people actually go through to create, grow, or build something meaningful.

I recorded in a small space with basic gear and learned everything on the fly. For the first 2 years, the podcast was audio only! The show wasn’t perfect, but that’s what made it authentic.

People could tell it was real. They could feel it. And that authenticity built trust long before I ever thought about monetization or business growth.

If you’re wondering how to build authority through podcasting, here’s the truth: it’s not about going viral. It’s about showing up.

I produced and released new episodes every single week, even when nobody was watching, even when editing took hours, even when I was exhausted. That commitment turned into momentum.

Each episode improved the craft. Each conversation strengthened my reputation. Over time, people started to associate my name with consistency and quality.

That’s when things started to shift. I wasn’t just another local creator anymore. I was someone people trusted — and that’s where real authority begins.

Every stage of my journey happened in plain sight.

People watched as I went from recording in a tiny spare room located inside my family business, to buying a commercial building in 2022, with office space and multiple podcast studios.

They saw me reinvest every dollar — no shortcuts.

That transparency mattered. People didn’t just see the final product; they saw the process. The mistakes, the long nights, the persistence, all of it. When you let people see how you’re building, not just what you’ve built, they believe in you. They trust your story. And that trust is what authority is made of.

Eventually, the podcast became something more than a show. It became proof of concept.

As my production skills improved, business owners started reaching out. They wanted the same level of quality, storytelling, and structure they saw in my show. That’s when I realized what I had built: a repeatable system and a video podcast strategy for entrepreneurs who wanted to build authority through content.

That system became the foundation for what would come next for the OnTheStacks brand. It became a full-scale video podcast agency helping businesses use podcasts to grow their brand and authority.

I didn’t chase clients. The content brought them in.

After 5+ years and over 250 episodes, I made one of the biggest moves of my career: I rebranded.

By that point, OnTheStacks had evolved into a thriving B2B video podcast agency with its own clients and team. But I wanted my personal brand to have its own identity too, something that represented my story, my mindset, and my philosophy.

That’s when I launched the bcjr Podcast and my personal brand website, BillCorcoranJr.com.

The rebrand allowed me to separate my personal platform from my business. The Bill Corcoran Jr Podcast became a place where I could share lessons about content, creativity, and mindset, while OnTheStacks focused on helping other entrepreneurs produce their own authority-building podcasts.

The two brands now complement each other perfectly: one builds brands, and the other builds belief.

After years of producing multiple other podcasts besides my own, I’ve learned this: authority lasts longer than attention ever will.

You don’t need millions of followers or viral moments to make an impact. You just need trust. Authority comes from showing up consistently, delivering value, and staying true to what you stand for.

The bcjr Podcast gives me a platform to do exactly that: to share perspective, experience, and lessons that come from actually building something over time.

Attention eventually fades. Authority continually compounds.

Looking back, I never expected any of this to happen. I didn’t plan to build a video podcast agency. I didn’t plan to rebrand to the Bill Corcoran Jr Podcast either. But I followed what felt meaningful and I kept showing up.

If you’re thinking about starting a podcast, do it because you believe in your message. Do it because you want to build something real, something that lasts.

Because sometimes the project you start for fun ends up becoming the foundation for everything that follows.

That’s what happened to me.